Video Storytelling Tips
Video Storytelling Tips
As the famous saying goes, stories make the world go round. They help us build personal connections, based on empathy, trust, and compassion. People process visuals 60,000 times better than text, which makes storytelling quite important these days. This is why marketers invest more resources in telling compelling stories through video. So,
“how do you make people remember your videos in the sea of talented YouTubers and advertisers?”
The answer is: you need to start with mastering the pillars of video storytelling. This is one of the key steps in creating content that will make your brand stand out.
‘Marketing is no longer about the stuff you make but about the stories you tell.’
5 key video storytelling techniques to help you create effective videos and connect with your audience on a more personal level.
Storytelling is the art of making communication interesting and memorable. Any business information can be wrapped in a story including your identity, proposals, goals, strategy, plans, history, culture, value proposition , risks and issues. Business stories may be constructed by framing factual information or may include fictional elements such as humor, lore, illustrative examples and thought experiments. The following are common storytelling techniques.
Showcase your expertise
You are an expert in your field. But, since you are around it every day, it can be easy to forget that your potential customers don’t have the insider knowledge that you do. The truth is, you’ve got lots of expert information to share—and people out there that’d love to learn from you!.
Try creating a video that goes deep on the subject you’re an expert in, using easy-to-understand explanations that’ll resonate with your audience. Our new Real Estate Explainer video was created with this concept in mind and can easily be customized to share your own expertise.
Explain a trend
What are people talking about in your industry? If there’s already a buzz about a specific topic, you can join the conversation by creating an explainer video about it. Our Wellness Explainer pre-built storyboard can help you explain a trend of your own.
Show a process
Still stuck for ideas? Try creating a video that shows a step-by-step process. It could be a how-to video that teaches your customers how to do something in your industry, or you could go behind the scenes and share a step-by-step video about how you created a specific product, or how to use it.
Inspire
You can also inspire viewers to watch and share by sharing an inspirational or aspirational story. Here’s a travel example, showcasing a destination with out-of-this-world scenery that’ll really capture viewers’ attention in the news feed and think “I want to go there!” Can you think of similar ideas for inspirational content related to your business?
Get personal
Finally, don’t be afraid to get personal and tell your own story. Getting to know the people behind a brand can help customers feel more connected and by sharing your own stories you can help encourage that connection. What are you passionate about? Why did you start your business? Try making a video sharing these stories.
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