When establishing your new business, it can be challenging to know where to start and what to invest in when it comes to developing your brand strategy, identity, and visuals. This checklist for building a successful brand guides all that we do at our agency and it will give you the tools to understand where to begin when it comes to investing in launching a business with impact.

The fact is, a successful brand with long-term staying power will have invested in the whole package. Good branding isn’t a bandied for bad business but good business isn’t always enough to keep your customers coming back for more (and telling all their friends about you).

These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach.

‘A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well..’

– Jeff Bezos, Founder and CEO of Amazon.

Jeff Bezos

A beautiful logo suite will never make up for a lack of business foundation, and an established business can still be lacking without strategic brand visuals and a customer experience that directly connects to your ideal audience.

Graphic design is, by definition, a form of art. Without strategic substance, it ends up being just that. You can’t graphic-design-yourself a brand – just like you can’t wallpaper-yourself a house. It takes an intentional, researched approach to lay the foundation your brand needs to thrive.

Below, we are sharing the three pillars of brand building our agency uses to develop brands built for success.