SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers.
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.”
Google doesn’t share its overall search volume, it’s safe to say it’s a lot. Some a have estimated it at 3.5 billion searches per day and the volume of searches grows by 10% every year. We’re also aware that Google has the largest market share at 92%, compared to Bing or Yahoo! Knowing all this, it’s clear that SEO is a no-brainer to meet your customers where they’re searching and spending time.
Let’s Discuss the SEO Role in Digital Marketing:
Increases Traffic to Your Website
With the SEO efforts, your website can gain a prominent place in the search engine results, thereby, increasing the number of visitors to your website. Thus, SEO and search marketing are interrelated.
Boosts Brand Awareness
SEO digital marketing services focus on increasing your brand awareness. As more people visit your website, they learn about your products or services and your brand gets good exposure.
Improves User Experience by Optimizing Website Content
High-quality website content enhances its user experience and SEO works in improving the content and web pages.
Creates Inbound Leads Promoting Sales
When visitors reach your website by searching for a particular product or service, they are actually becoming your potential customers. Thus, SEO in media marketing helps in generating more leads by leading the traffic to your website. This ultimately results in promoting sales.
Increases the Page Load Speed
SEO ensures that your webpage loads faster so that the visitors can see the content faster without switching to another webpage.